Verdura was established in 1939 by Fulco di Verdura, a Sicilian duke who began his career as Coco Chanel’s head jewelry designer. After eight years with Chanel, Verdura embarked to America in 1934 where he designed colorful jewels for stars of the era, including Greta Garbo, Rita Hayworth and Katharine Hepburn.
Verdura chose to work with us to create a new digital identity for the brand, as well as an omnichannel website. We worked extensively on their business strategy and positioning. We refreshed their branding with a new color palette and fonts, and crafted an elegantly designed bespoke multichannel ecommerce experience, with accompanying SEO strategy, email marketing campaign and digital marketing recommendations. Additionally we organized shoots to capture photography and videography for the site. Lastly, we trained their team in how to operate an ecommerce website and have provided ongoing support for them.
- Scope
- Branding
- Website
- Shopify Ecommerce
- Videography
- Email Marketing
White
Quartz
Ruby Blush
Onyx
We chose to work with The Beaux Arts based on their existing portfolio and expressed creative aesthetic, which was in keeping with our desire for a compelling, informative, yet easy-to-navigate website true to our brand heritage and identity, and they did not disappoint. We couldn’t be happier with our new site!
Caroline Packer | Marketing & Public Relations Director
