Inspiring joy and connections through the art of collaborative design.

Known for her collected style Regan Baker Design is a full-service interior architecture and design firm committed to inspiring joy and connections through the art of collaborative design. Based in San Francisco with projects throughout the Bay Area and beyond, RBD believes in the synthesis of beauty and style, warmth, and function to shape space and elevate everyday life.

Celebrating the 20th anniversary of the brand, we were brought in to elevate the visual identity and application across all digital and physical touch points. We worked closely with the team to preserve and honor the last 20 years while bringing a modernity designed to last for another two decades. 

Our favorite conversation while working with Regan and her team was around how to balance sophistication with a sense of fun throughout their brand identity. We landed on the analogy of an outfit, wearing a blazer with a pair of converse... which mixes polished structure with a playful relaxed tone. This sentiment ran throughout the project and everything we created for them both digitally and physically, reflects it.