With a mission set on changing the conversation around the subject of textiles, artisanal rug brand Merida is rewriting the narrative to shift the perspective from mere rugs to high-end art.
We joined the team to elevate the brand and create a consistent visual identity. The technical side consisted of a large scale to the trade website with salesforce integration and custom trade functionality. From there, we considered the brand application across all digital and physical touch points. A packaging suite and trade outreach program were also vital. These tools were developed for the sales team and included email marketing programs, sample packaging and client giveaways. We have an ongoing long term relationship with Merida, supporting them across all collection launches.
- Scope
- Branding
- Large Scale Website
- Salesforce Integration
- Email Marketing
- Packaging Suite
- Collateral
- Trade Outreach Program
- Art Direction
White
Ivory
Plaster
Warm Stone
Steel Blue
Charcoal
The Beaux Arts helped us develop a visual identity that represented not who we were in our values and work, but where we wanted to go. And their support didn’t stop there—an identity is never stagnant, and The Beaux Arts continues to help us evolve our identity as we evolve as a studio. Sometimes we have a clear idea of what we wanted, and other times it is a vague concept, but no matter the prompt The Beaux Arts has always been able to work out the best solution for us, filtering it through their lens of brand consistency while being able to keep things fresh.
Sarah Barkowski | Brand Manager
