For over 50 years, Scott Group Studio has been providing designers and architects with exceptional service and high-quality rugs and carpets made from the finest natural, biodegradable and renewable materials available.
We were tasked to rebrand and modernize the trade company, whose strong heritage and excellent reputation in the industry precedes them. We took a holistic view of the brand, crafting a brand standards framework which was applied across all digital and physical touchpoint of the brand. From there, a large scale complex web design with custom trade functionalities and e-commerce capabilities was developed. The project has since evolved to encompass marketing strategy and editorial content creation. We will launch the first editorial brand book for Scott Group Studio next year, fully designed, written and art directed in house.
- Brand Strategy
- Large Inventory Product Website
- Trade Program
- Photography + Videography
- Social Media
From the beginning, it was clear that The Beaux Arts understood the intricate nuances of high-end design. They didn't just execute the technical aspects of the project; they elevated it to a level of sophistication that we sought from a partner in developing our new branding and website. Their professionalism, attention to detail and commitment to delivering a high-quality product were evident from start to finish.Jennifer Kirchgessner | VP of Marketing & Design
- Isaac Johnston | Photography & Videography