Developing a unique perspective on the art of quality homes.

for Grade


Case Study

Developing and designing one-of-a-kind custom homes, Grade raises the bar on high-end residential building one exceptional property after another. Casting both lifestyle and quality materials as their muse, the team carefully and methodically crafts modern-minded homes alongside leading designers, architects and builders to shift the paradigm on the real estate market.

The forward-thinking development brand enlisted our services to interpret a brand identity that is simultaneously artistic and technical. Inspired by the brands adherence to modernity and clean lines, we created an identity that feels architectural and interesting.

  • Scope
  • Branding

The Beaux Arts efficiently executed the brand identity for Grade, landing on the winning logo in the first round of concepts they presented us. It was thrilling to see it come to life so quickly and in such a well considered way. Our brief was complex as the brand has multiple product offerings that will be rolled out over time, so we tasked them with creating iconography which could reflect each one. They met this task with enthusiasm. We were also impressed with how they had a strong understanding of the types of collateral we would need (such as construction signage) and how they worked through adaptations of the logos at both large and small scales to meet those requirements. Working with The Beaux Arts was a supportive and creative experience. 

Steve Alexander | Founding Partner
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