Belperron

Elegant and audacious, Suzanne Belperron pioneered a new aesthetic in jewelry. Asked once why she never signed her work, Madame Belperron replied, “My style is my signature.” Having long admired her work, Ward Landrigan, former head of Sotheby’s Jewelry Department and owner of Verdura, acquired the Belperron name and archive of designs in 1999. Belperron sells both vintage and new pieces at the New York salon located at 745 Fifth Avenue overlooking Central Park, where her archive of over 9,200 designs and inventory books resides.

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Project at a glance

Themes
Jewelry,
Luxury,
Ecommerce,
Deliverables
Ecommerce,
Website Design and Build,

"We chose to work with The Beaux Arts based on their existing portfolio and expressed creative aesthetic, which was in keeping with our desire for a compelling, informative, yet easy-to-navigate website true to our brand heritage and identity, and they did not disappoint. We couldn’t be happier with our new site!"

Project description

After completing the website for Verdura, we were hired to design and build a second website for the company, this time for their sister brand Belperron. The site operates as an ecommerce website with a multi channel sales experience at the forefront of the design, driving customers to buy online, or via an in person appointment at the salon.

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