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200 Lex

The New York Design Center is the industry's premier resource for fine furnishings, housing nearly 100 showrooms representing more than 500 lines of premier, traditional, contemporary, residential and contract furniture. In addition you can also find the industry’s finest fabric, floor covering, lighting, wall covering, kitchen and bath and decorative accessory resources — making 200 Lex New York’s marketplace providing imaginative solutions to any design challenge.

Project at a glance
  • Themes


  • Deliverables

    Creative Direction
    Website design
    ADA compliant website build
    Email marketing
    Print advertising
    Virtual event platforms

When looking at the impressive resume of brands that The Beaux Arts have worked with, it is clear they have an elegant and sophisticated taste level that is reflected in all of their work. The New York Design Center has always felt very proud to be in the company of their other clients.

Project description

NYDC hired us in 2017 to serve as a design partner for the building. We provide design and development services, and also work as a strategy partner to assist them in brainstorming the creative direction and digital growth of the business. This has been particularly important during Covid as we have helped them to pivot from a purely bricks and mortar business to having a dual online / offline focus. Over the past four years we have not only designed and built their primary website, but also developed branding, advertising, signage and a virtual event platform for WNWN and marketing collateral throughout the building. Over the past four years we have developed a host of custom digital solutions including a custom event management platform, a covid friendly booking system with 3rd party integration requirements, and more. We are currently working with them on the visual branding, print advertising, packaging and digital content for their 95th anniversary celebrations.

Web Design
Print Advertising
Website Design for WNWN
Email Marketing Design